While working at Make ’em Say, we were invited by Final Frontier to help BMW celebrate 50 years of the iconic M Series. I had the creative role of shaping a fast-paced edit that highlighted five M models across different eras, each supported by moodboards that defined the atmosphere and environment. The car models were delivered to us, and together with the team at Make ’em Say we textured, rigged and prepared them for animation. From there, I had the freedom to design the environments, direct the camera movements and weave them together into one seamless journey — as if the viewer was traveling through time, witnessing the evolution of the M Series in chronological order. The project was a rare combination of creative freedom and technical challenge. Bringing such an iconic brand’s heritage to life was both an honor and a joy, and it remains one of the most memorable collaborations I’ve worked on.