Final Frontier invited Make 'em Say to help BMW celebrate 50 years of the iconic M Series.
I had the pleasure of shaping a fast-paced edit that showcased five M models across different eras, each accompanied by moodboards created by various designers to define the atmosphere and environment.
The 3D car models came directly from BMW, which was a pretty exciting starting point. Together with the Make ’em Say team, we textured, rigged, and prepared them for animation. From there, I had the freedom to design the environments and direct the camera movements, creating one seamless journey through the M Series' evolution.
It was a rewarding project that combined creative freedom with technical challenge, especially for such an iconic brand.