BMW

BMW

BMW

|

|

-

50 Years of M EDITIONS

50 Years of M EDITIONS

50 Years of M EDITIONS

Client

BMW

Production

Final Frontier

Creative Direction

Serginho Brooks

Motion Design

Serginho Brooks

Motion Design Support

Make 'em Say

Sound Design

Make 'em Say

Created during my time at Make ’em Say

Created during my time at Make ’em Say

Final Frontier invited Make 'em Say to help BMW celebrate 50 years of the iconic M Series. I had the pleasure of shaping a fast-paced edit that showcased five M models across different eras, each accompanied by moodboards created by various designers to define the atmosphere and environment. The 3D car models came directly from BMW, which was a pretty exciting starting point. Together with the Make ’em Say team, we textured, rigged, and prepared them for animation. From there, I had the freedom to design the environments and direct the camera movements, creating one seamless journey through the M Series' evolution. It was a rewarding project that combined creative freedom with technical challenge, especially for such an iconic brand.