At the 2025 International CES, one of the world's largest and most influential technology events, TomTom showcased their latest innovations in autonomous driving.
We were commissioned to create the animation for their massive exhibition screen.
As creative director, my task was to translate TomTom's vision and technical information into a clear, visually engaging story, without the use of sound.
The challenge was to communicate complex ideas solely through movement, pacing, and design. By combining a sleek, minimalistic style with a seamless narrative flow, we were able to highlight the key features of their autonomous technology.
Seeing the piece displayed at CES, in the heart of the tech world, made it a particularly special project.